Vive is their 'new' cereal and it's aimed at womens health; to help balance your digestive system with active probiotic cultures and ginger, to purify with 46% of your daily value for fiber and natural broccoli extract and strengthening properties with Vitamin D and calcium.
I also learned this about womens health verses men's;
Women's saliva and digestive enzymes vary throughout their menstrual cycle
Hormones can make a woman more vulnerable to a distinct set of digestive disorders like gastric reflux
Women are more likely to have digestive responses to stress and other strong emotions
Men's bodies automatically produce substances that start breaking down tough-to-digest high-fat foods before they hit the stomach. Women have little, if any, chemical response to ease digestion of these foods
I'm excited about their yummy new toasted graham and vanilla cereal and have $2 off coupons to the first couple people who email me with their address where they would like them sent.*Edited to add as of 6/12 I only have (2) $2 coupons left!
*I don't use the address for anything else and I delete it immediately after copying it down to an envelope and popping your coupon into it.
